S125 Your Crocs. Your Story. Your World.

Your Crocs. Your Story. Your World.

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Brand: Crocs | Season 1, 2025 | Jibbitz™, Classics, and the Bae

Jibbitz™ are the key to unlocking the Crocs Universe — a place where everything's juicier, more colorful, more expressive, and filled with more fun & wonder with your favorite people. So pop some Jibbitz™ on your Classics, and go down the Crocs holes to explore our new worlds: Runway Anywhere, Desert Bloom, and Adventureland. This is where Your Crocs. Your Story. Your World. begins.

This campaign received a Webby nomination within the Advertising, Media & PR category in 2025.

Sr. Copywriter: Clarice Ilustre
Art Director: Pearl Ernat
Brand Designer: Mark Hickox
Director: Alexandra Gavillet
Photographer: Christin Rose
Agency: Warm & Fuzzy
Production Agency: Park Production House

Runway Anywhere featuring the Bae Clog. Fun Fact: “You just jibb it in"!” was a solution to the brand needing a verb for jibbiting without saying jibbiting (legal shmegal things)…and it has to be ownable to Crocs. Jibb felt like an appropriate “stick-em-in-there” made up word, and adding “it” brought it closer to Jibbitz.

Desert Bloom

Adventureland

For Runway Anywhere the Art Department asked, “Omg what should we name the fridge?” I said, “Chill, I got you!”

(Chill Mode is when the clog’s backstrap is pushed forward so we made sure all the shoes in the fridge were in chill mode. Didn’t make the final video cut, but I treasured that little easter egg)

Your Crocs. Your Story. Your World.

For Runway Anywhere the Art Department asked, “Omg what should we name the fridge?” I said, “Chill, I got you!”

(Chill Mode is when the clog’s backstrap is pushed forward so we made sure all the shoes in the fridge were in chill mode. Didn’t make the final video cut, but I treasured that little easter egg)

S326 Do Your Thing Odessa A'Zion

S226 Do Your Thing