George & Claire Kittle InMotion
Brand: Crocs | Season 1 2025 | InMotion Clog
The ask: to market the InMotion Clog to DILCs, “Dads I’d like to Croc”. Through a Westminster-inspired “Best in Show” competition, we crown the top dog of everyday wins and explore dad tropes as our competitors traverse an obstacle course, all while featuring the comfort of the InMotion Clog.
Marketing: Sarah Whittle
Sr. Copywriter: Clarice Ilustre
AD: Lola Wightman
Video Director: Travis Harger
In partnership with: Great Escape Media, Wild Manor, Rise Creative
Producer: Brandessa Hale
DP: Jack Fitzwilliam
Fun Fact: I knew nothing about football, George Kittle, and/or why the marketing team chose him. All I was told was we needed to pitch to George Kittle NOW or else we would not have an influencer for this campaign. Alas, there was no time then to make them pretty but I’m sharing anyway for funsies:
