Cyrus Veyssi Do Your Thing
Brand: Crocs | Season 1 2026 | Classics & Jibbitz™
It’s not always easy to get out there, do what you need to do, and be yourself. There are people who’ll call you cringe, people who prefer an old version of you, people who'll question what you're doing—the list goes on. But when you’re comfortable in your own shoes, none of that matters. This campaign is about empowering you to show up as your most authentic self so you can do your thing.
Sr. Copywriter: Clarice Ilustre
CD: Nicole Melville
AD: Pearl Ernat
CW: Clarice Ilustre
Producer: Deb Rosen
Production Company: Greenpoint Pictures
Director: Julia Pitch
Producer: Dan Lubell
Scripted a total of 16 videos for all 4 influencers, but I’m only including the 4. I have limited Squarespace video space on here, and these are my favorites anyway.
Showcases a Jibbitz™ charm execution in headline.
A few marketing assets for the Classics campaign that show lower funnel product stories for the Classic Clog.
Originally the influencer team only got Cyrus Veyssi as one of the four influencers for this campaign, but I was such a big fan of Cyrus and their Baba that I couldn’t see writing spots without their iconic dynamic together! We pitched it and thankfully got both of them.
